Held every year in May, the Rose Festival celebrates the fragrant harvest of Damascus roses in the Kelaat M’Gouna valley of Morocco. When the roses bloom, the whole region fills with their sweet scent, and the community comes together for this colorful event. The festival features lively folk parades with traditional music and dance, local artisans distilling rosewater, and the election of the year’s “Rose Queen.” It’s more than just a celebration—it highlights the importance of the rose industry to the local economy and preserves Amazigh cultural traditions